SAUJET Holdings Announces Strategic Investment in Barberino’s, Marking its First Foray into Men’s Grooming
SAUJET Holdings has made a strategic investment in a premier luxury brand, reinforcing its commitment to craftsmanship, innovation, and sustainable growth. This partnership aligns with the company’s vision to nurture transformative brands with long-term potential.
SAUJET Holdings is pleased to announce its strategic equity investment in Barberino’s, Italy’s leading men’s grooming brand. This marks SAUJET Holdings’ first investment in the men’s grooming category, a significant step in the company’s long-term strategy to thoughtfully expand its portfolio beyond niche perfumery and into complementary lifestyle sectors.
Barberino’s, founded in Milan, has built a strong reputation as a modern-day barbershop rooted in Italian tradition. The brand is celebrated for combining classic grooming rituals with contemporary design and an elevated customer experience. With a robust footprint across Italy, Barberino’s currently operates one U.S. location on Madison Avenue in New York City, which has already begun to draw a loyal following.
The new capital infusion from SAUJET Holdings will support Barberino’s next phase of growth, including the expansion of its U.S. retail presence through additional flagship locations, development of its direct-to-consumer (DTC) and business-to-consumer (BTC) initiatives, and the launch of its initial wholesale strategy in the United States. The goal is to establish Barberino’s as a global reference point in luxury men’s grooming, both in services and in product.
“Barberino’s is a brand we deeply admire—not only for its authentic roots and aesthetic, but for the team’s clear vision for global growth,” said Thomas Saujet, Managing Partner of SAUJET Holdings. “We believe this category is poised for continued momentum, and Barberino’s is uniquely positioned to lead it with style, purpose, and soul.”
This investment reflects SAUJET Holdings’ commitment to identifying and nurturing culturally resonant, founder-led brands that bring something distinct to the global luxury conversation. With shared values of craftsmanship, integrity, and long-term thinking, SAUJET Holdings and Barberino’s are set to reimagine the future of men’s grooming on a global stage.
